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Horror movies, just like anything else under the sun need to be sold to the potential viewers, both to the obvious viewers who will go and see or by every horror movie out there, and to the more relaxed horror fans, who will “buy” seeing a horror movie (like anything else) based on the publicity, hype and advertising campaign it puts out.
When ever I buy / rent or go and see a movie, I make a point of seeing all of the trailers - which are often, unfortunately, better than the movie.
In fact, trailer making is quite an art form in itself - seeing as you can have a fantastic trailer for a really crappy movie.
If you see your trailers as on a dvd before seeing the featured movie, then all you really need is the trailer. But what if the trailer needs to be sold as well, for example on the Internet. - Click-Here-To-See-Trailer kind of deal?
Obviously - They need to sell you on Clicking…
Ryne from The Moon is a Dead World had a great observation about Bloody Valentines Slogan
“Get your heart broken.” I don’t know, but when I see those words, I think hokey chick-flick. Nothing could be thought of that was better than that? There’s a lot to do with Valentine’s Day - I’m thinking of something that could involve sending little valentines through the mail with, I don’t know, a severed head? How about something like “This year, dates will be SEVERED.”
Good observation, I never thought of it that way :-)
